With the comfort of shopping from your couch and the speed of priority shipping, going to a brick and mortar needs to have some additional element to entice shoppers. Family retail company CAMP has found their allure. 

Originally based in New York City, the self-described “family experience company,” more succinctly named CAMP, is bringing “a unique combination of retail, media, and entertainment to the area.”  CAMP’s newest branch is now open in Tysons Corner Center in a 10,730 square-foot permanent retail location. 

CAMP calls itself “part toy store, part party venue, part immersive theater space,” with a craft bar (for crafting not drinking), toys kids can use right in store, and plenty of games and customizable merchandise to take home. Adults will also find a few items they can purchase for themselves.

Behind CAMP’s signature Magic Door, a la a bookcase with a secret doorway to a magical land, where visitors will find the store’s immersive family experience. For the next five months, this Magic Door will take patrons to visit la familia Madrigal in the world of Disney’s Encanto. CAMP’s “Casita” is “complete with secret passages, interactive magic, live music” and plenty of surprises, according to the press release. 

As Jenica Myszkowski, CAMP’s co-CEO, notes, the store opens just ahead of the holidays, making it a prime “holiday gifting destination.” But it also presents a great option for families looking to entertain kids over the winter break. But hurry, tickets are moving fast. 

Visitors can purchase tickets ahead of time for their hour-long tour through the Madrigals’ Casita, that you’ll find flowing with candlelight, cumbia music, and magic. The Casita will leave D.C. in the spring, but don’t fret, a new interactive experience will take its place.

Encanto x CAMP opens Dec. 8 and runs through April 2024. camp.com. $30–$44.